Rabbit Hole Developers is a fictional company that was created to explore the design of a larger company who has been around over 8 years. Gaming is changing and so is Rabbit Hole Developers client base as it explores new avenues in a rapidly changing tech world. The Annual Report was made to represent a company that has its heart and its roots in gaming but a passion for the development field. Rabbit Hole Developers' logo already shows the company's mission to give the world changing experiences, while the dark with neon highlights palate is representative of how fast changing and adaptive the company is with time. The bold choice of colors also shows off the company's fearlessness to explore what the future may hold.