Project Summary:
Prismacolor Technique creates new exclusive lessons for the aspiring artist from animals, nature, and more. This pack was intended to refresh their Animal Level 1 pack with new illustrations, packaging, and video lessons. From concept work to drawing live for videos, and even doing voice work; I had a leading hand in the full scope of this project from start to finish.
My Role:
Lead packaging design by developing the giraffe illustration and a step by step guide based on a Level 1 user. I then worked with our studio team building out video storyboards, shot list, directing photography, and drawing live while video directing. From there, I built out our retail digital assets for Above + Below the Fold.
Packaging
Illustration
Photography & Video Direction
Modeling
Voice Work
Above the Fold (Digital Retail Tiles)
Illustration
Photography & Video Direction
Modeling
Voice Work
Above the Fold (Digital Retail Tiles)
~ More conceptual work can be shown in person due to NDA
Work created for lesson step by step digital and printable instructions.
Full front and back of packaging.
Digital assets created from the photoshoot for digital retail PDPs.
BTS of the studio setup & some of the studio team that helped execute the photo + video.
